We believe that good quality design requires more than just creativity.
A well executed design requires research, analysis, and close collaboration between all parties so that the end results reflect a brands ideals and objectives in a seamless design solution. This is our method.
We want to know that at the end of the day, the results you receive from us were the ones you set out to achieve.
To ensure that our design aligns with your expectations, we’ve developed a four-phase process to guide us every step of the way. This process also allows us to maintain a closed circuit loop on the design directive both in-house and between ourselves and you, the client.
Research + Framing
Before any actual creative work begins, we conduct extensive background research. We will meet with you to understand your goals, audience needs, and project expectations. In addition, we will conduct market, customer and competitive research to gather additional insight. Once our research is complete, we will provide a creative brief to summarize the results of our inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.
Design + Development + Strategy
When our analysis is complete and you are on board with the initial concepts, design work begins. We keep your communication needs and priorities at the core of every design decision – from colors to image selection to font styles. Typically, we explore several different creative approaches before centering in on our main creative direction. Based on your feedback, we evolve these creative approaches into comprehensive design directions. As part of this process, we will deliver at least three creative concepts for your evaluation.
Implementation + Production
After you select your preferred creative direction, we begin design execution. We work with you to select the best content suitable for your needs. We produce draft outputs for your review and make sure that your input is reflected before any piece goes into production. When your quality standards (and ours) are achieved, we prepare your design pieces for final production. We collaborate closely with any third-party vendors (such as printers) to make sure that the finished product meets your expectations and answers to all of our original objectives determined in the framing stage.
Evaluation + Review
After the project is complete, we follow up with you to assess the outcome of the project. We are keen to hear not only your insights on our process and designs, but also any feedback you have received from your audiences. If desired, we can work with you to design data-gathering tools to collect insight from your target audiences. We are also happy to provide ongoing retainer services so that you can continue to maintain your new brand image as your company grows and matures.
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